The beef cattle sector is the single largest sector in the Kansas agriculture industry and is recognized nationally and globally for raising healthy cattle and producing high-quality beef. Kansas has the third largest number of cattle on ranches and feedyards and has a significant role in the nation’s beef processing as well. Resources to support beef cattle are plentiful in Kansas, from the abundant feed supply to the pastureland to the efforts to conserve the water supply. The beef industry in Kansas includes leaders throughout the supply chain, as well as in research, health, marketing and advocacy. Agriculture-related education is a source of strength in the state. The beef cattle industry is well respected on a state and national level which has led to strong support from state and federal policy makers and agriculture agencies.
As the beef industry adapts to meet consumer demands, it must identify goals for strategic growth based on competitive advantages of raising and feeding cattle and processing beef in Kansas. Coordination between public and private leaders within the industry will direct efforts toward navigating the barriers which could prevent growth. A focus on workforce education, industry communication and policy development will assist in identifying opportunities to expand or grow the Kansas beef cattle sector. Collaboration will be key to developing a long-term growth strategy for the Kansas beef cattle industry, a strategy that not only builds upon earned brand equity and the tradition of this industry, but that encourages growth and future prosperity for the Kansas beef cattle community.